Search engine optimization: free keyword suggestion tool

Wordtracker launches free keyword suggestion tool

Wordtracker has launched a free keyword suggestion tool. The tool gives webmasters up to 100 keywords in each session.

[via Search Engine Watch Blog]

This is very handy for anyone wanting practicing search engine optimization without being paid to do so, given that most of the alternative tools require payment of a fee. Note that although the prompt says “enter keyword” (singular), you can enter as many keywords as you like to make up a phrase to be analysed.

How do you use something like this? You should ensure that as many as possible of the associated searches appear on the text of the page you are optimising. So for example to optimise for the phrase “toy robot”, you might want to include “toy robots”, “robot toy”, “best price on toy robot” and several other popular phrases on the page. If you want to be completely “White Hat” about it, it’s important to keep the page content as natural and useful to the visitor as possible. So you don’t want to present them with something like: “Look! This is a great place for every toy robot lover! The best price on toy robot guaranteed! Robot toys, we gottem! Green toy robots, blue toy robots, red toy robots!” You should strive to be more subtle about it.

Note that there may be a lot of value in what is called the “long tail”: longer, less-commonly entered search phrases. If you can score highly on many of these you can often out-perform those who are chasing more obvious shorter phrases.

(I’m certainly going to be using it to research some phrases I want to get a higher placing for. Unsurprisingly, I’m not going to say what they are!)