As a website owner, you want as many people as possible to come to your site. Search engine optimization (SEO) is the process of helping to ensure that whenever someone uses a search engine to look for something you offer, your site is highly placed and attracts visitors.

More about search engine optimization

Here’s an interesting article on Google’s recent experiments with indexing the “invisible web”:

Google: A Clear & Present Danger to Corporate Data Privacy

My take: yes it may cost companies some money to correct exposure of their supposedly private data - but if Google can index it by the approach they are taking, it was never private in any meaningful sense. Chances are, those companies’ competitors already have copies of it.

If your data is meant to be private it is your responsibility to make it so, not Google’s.

Google Webmaster Tools is the primary source of information about how Google is indexing your site. It’s also very useful for finding problems with your site that might otherwise go unnoticed.

Here’s a list of tips covering how to use Webmaster Tools to keep your optimisation efforts on track. I hope they’ll be useful.

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